What is the best small town business. Best Small Town Business Ideas

As an entrepreneur, you understand better than anyone that business location is extremely important. What business will become profitable in a small town? There are significant differences between doing business in a small town and a large one that need to be emphasized.

On the one hand, the narrow market of a small town increases the risk of error; on the other hand, it provides an excellent opportunity to form strong relationships with customers. The trick is to find out which business is right for small town.

“You just have to pay attention to what people need and what hasn't been done” (Russell Simmons, founder of Def Jem Recordings).

Successful Business in a Small Town

Definitions of a small town vary, but on average, a small town has a population of less than 100,000. There are 935 small towns in Russia, in which about 30 million people live - encouraging numbers for starting a real business. However, it is necessary to take into account and evaluate a number of factors that can affect the success of the enterprise.

Disadvantages of small towns for starting a business

1. Consumer Habits: If a small town is close enough to a large town, people can go shopping there. Both in order to save money and for a wider selection of goods.
2. In a small town, the target markets and niches are much smaller than they would be in a large city. Fewer people means less business. Even grabbing an excellent location in the center, sales will be lower than in a comparable business in a large city.
3. The level of salaries in the regions is lower than in cities with a population of one million, which gives rise to two problems: the outflow of qualified personnel and low purchasing power population.

Benefits of small towns

1. Personalized service - large chains follow their own standards, while small businesses respond more quickly to changes in residents' preferences.
2. Limited competition - there are fewer entrepreneurs in small settlements, and there is a chance to occupy an empty niche.
3. Advertising and marketing efforts are more cost effective in a small town. Word of mouth quickly spreads information about a new venture.
4. A business for a small town can be opened with minimal investment, since the cost of real estate, rental and tax rates noticeably lower than in large settlements.

Founder of a chain of stores Wal-mart Sam Walton started retailing in the small town of Bentonville with a population of 7,000: “ There are many more business opportunities out there in the small town of America than I could ever dream of.". Examples of successful and profitable business in small cities of Russia, too, it is enough, we will tell about some below.

What business to open in a small town

How to start a business in a small town? Research, plan, implementation are the main steps of starting a small business. Push away from the needs of the townspeople and your own capabilities.

They say “beauty is in the eye of the beholder,” and the same can be said for the best small business ideas. The options for starting your own business seem endless, but the “best” idea will be the one that matches the personality of the entrepreneur.

• What are your interests and skills?
• What are you good at?
• Who is your client?
• What problems can you solve for potential buyers?

The answers to these questions will steer you in the right direction. Defining a business concept - key moment at the planning stage. Where do you see yourself after a few years in business, and what benefits do you offer to the population?

Small business start-up options

Paths to create small business in a small town there are only three:

1. Start a small business on your own: a shop or agency that is not in the city. If you are the first, it will pique the interest of the locals in your company.
2. Buy an existing business... The advantage of buying a ready-made business is a shorter term for attracting customers. The residents already know the place well and the path is well-trodden.
3. ... A large company offers support at all stages of starting a business, plus a recognizable brand, which also plays into your hands.

Foreign business brokers do a little research - they ask local residents what kind of business the city needs; consider the experience of neighboring small settlements.

Promising areas for small businesses

• Local market service... Are there any goods or services that are not represented in the town? Residents go to large cities to buy many goods only because they cannot be bought near their homes.
• Complementing an existing business... If, for example, there are many farms near the city, equipment for the repair and maintenance of agricultural machinery will be in demand.
• Selling locally produced food in another city.
• Tourist orientation... If the city is highly attractive to tourists, it would make sense to work to sell local products, souvenirs and services to visitors.

For example - Suzdal, a small town in the Vladimir region, receives about one and a half million tourists a year.

The number of cafes, restaurants, baths and hotels in the city significantly exceeds the needs of local residents and opens up wide opportunities, including for new business.

Expertise for your existing business.

Business owners often need help in the area accounting cleaning objects, etc. This business in a small town will be profitable as long as there are trade and manufacturing enterprises.

The grand opening of a new business should not be accompanied by a booming echo of an empty space - after the indispensable stage of researching the current state of affairs in the city is completed, you can begin to implement the plan.

Small town business ideas

What business will be profitable in a small town? In order not to reinvent the wheel, you need to focus on those activities that are always in demand. Think back to Maslow's pyramid and focus on meeting the basic needs of the inhabitants.

Grocery store

This is perhaps the most obvious business choice one can open in a small town. It doesn't sound too sexy, but it really is one of the best recommendations and something the city always needs.

If in locality there is any federal network, it is unlikely that it will be possible to compete in prices. The only way out is to look for lines that are not present in the assortment of the chain retailer: meat and dairy products of local producers, alcoholic beverages that match the tastes and wallet of residents, etc.

The convenience store format has survived in large cities, despite the arrival of large players, and is still in demand in small towns.

Lyubov Levicheva believes a grocery store is a good business idea for a woman in a small town. It is women who rack their brains over the question "what to cook for breakfast, lunch and dinner." And who knows better what a hostess needs than the hostesses themselves? Having opened a shop in the town of Maloarkhangelsk, Oryol region, with a population of only 3300 inhabitants, she gradually achieved a confident and stable profit.

« I can help you?”- in small towns it sounds like a genuine offer of help, not a cliché that the salesperson was trained to teach. Friendliness, local knowledge and needs - strengths small business.

“There is only one boss - the Client. He can fire everyone in the company, including the director, if he spends money elsewhere. " (Sam Walton, Wal-Mart)

When thinking about what kind of business to do in a small town, evaluate how closely the catering niche is occupied. Very often in small towns there is one, maximum - two establishments where you can celebrate an anniversary or just sit with friends.

The restaurant business around the world generates decent income and can stand the test of time if well managed. A big plus - the owner has the exclusive right to set prices and menus, focusing on financial opportunities locals or tourists.

Alternatively, you can consider buying a franchise. " Dodo Pizza»As an experiment in 2015, I gave the franchise to an entrepreneur from the city of Velsk, Arkhangelsk region. If you have ever been to those parts, then you can imagine deserted northern roads, deserted streets and a town with twenty thousand inhabitants. All financial indicators of the experimental pizzeria are now available online. An interesting fact has come to light - pizza delivery brings more money than cafe visitors.

When opening a cafe or restaurant in a small town, think about services that bring benefits and convenience to customers: free delivery, a system of discounts for regular customers, and so on.

• In Italy, such a system is popular - a cafe offers dishes at different prices: one price if you want to sit in a restaurant, and another, smaller, if you want to take packaged food with you.

Even Rapunzel needs hair care. Regardless of age and gender, people need to visit a beauty salon several times a year (it would be more accurate to say - a dozen or several dozen times a year). Men put their hair in order about once a month, women need not only a haircut, but also a manicure, pedicure, and makeup. A beauty salon is a popular type of business in both small and large cities.

An additional plus that should be taken into account is the sale of cosmetics in the salon. It's rare to find quality brands in small towns. The recommendations of the master and the presence of a choice of care products will increase the turnover, if not by an order of magnitude, then at least several times.

Optics store

Another lucrative small business idea in a small town is an optics salon. If you open the site Rosstat, you can find information that the population of small towns " getting old»: Only 25% of students return to their native land. Age-related vision problems, plus the dominance of computers and smartphones among young people - open up great prospects for small businesses in this area.

There are several options here. You can start with the sale of finished products - this does not require licensing and the purchase of complex equipment. The trading area of ​​such a "point" can be literally a dozen square meters... The cost of ready-made glasses, dispensed by an ophthalmologist's prescription, starts at 300 rubles. Average mark-up on Chinese-made prescription glasses fluctuates from 150% to 300%... Having opened a business selling finished products, you can assess the demand for the service without risking significant investments.

The second option is more complicated and requires substantial financial investments: to open a full-fledged optics salon. You will need equipment, a licensed specialist and a room that meets the requirements of the Ministry of Health.

• The optimal solution is to go from small to large. Calculate the possible business prospects, starting with the glasses trade, and either stay "with your friends", or expand the business.

At all, medical services are in constant demand both in large and small cities of Russia. The lack of specialists, queues and the lack of special equipment in shareware clinics leave a wide scope forimplementation of small business ideas. Collection of tests at home or in the office under the brand of franchises " Invitro"And" Hemacode", Which are widespread in medium and large cities, - an opportunity to start a business in a small town.

Fitness club

The gym doesn't have to be a primitive rocking chair or elite club for the elite. The format of an inexpensive fitness club is gaining momentum. An affordable subscription, competent instructors, and wellness programs are the key to business success in a small town.

In Chelyabinsk, entrepreneurs followed the experience of foreign colleagues and opened a gym, which, in terms of the quality of simulators, meets the best standards, but does not provide additional services... There are no towels or water coolers in the hall, but you can bring water and towels with you. The annual cost of a subscription, which is important for residents of small towns, starts from six thousand rubles.

The number of adherents of a healthy lifestyle is growing in leaps and bounds, "catching the wave" is the best thing that can happen to an entrepreneur.

Interior items

A profitable business in a small town is based on the enduring desire of people to improve and decorate their life. Most likely, if you do not have a network of retail outlets, you will have to turn to intermediaries who import large quantities of Chinese goods.

Chinese furniture, vases, dishes and other interior decor items have indisputable advantages - low price, acceptable quality and originality of design.

Foldable and beautiful tables, chairs and sofas are salvation for owners of small apartments. Affordable price, even in comparison with local producers, is an obvious bonus.

Inexpensive clothing store

An inexpensive clothing store in a small town can become a profitable small business. Given the low level of income of the local population, as well as the peculiarities of consumption, you can think about three options for clothing stores:

• discounter;
• second-hand;
• commission shop.

All three types of clothing stores are experiencing a boom, which is associated with fluctuations in the exchange rate of the dollar and the euro in last years... Cheap Chinese goods, European second hand - finding suppliers and franchisors on the Internet is a matter of a couple of clicks.

Twenty kilometers from Tashtagol, a small town in the Kemerovo region, is the village of Sheregesh, the center of attraction for skiers of the entire country (a million tourists over the winter is a lot). One of the few available options for leisure and additional education for children here is Zelenaya Mountain. Ski clothes, shoes and equipment standquite expensive, which forces residents to sell what the children grew up from. Thrift store is a way to save money, sell unnecessary items and buy the necessary for reasonable price... Mediate and offer services for a commission - profitable business a small town with specific needs.

Trading like a business in a small town

Not everyone wants to live in a metropolis, and many people are actually doomed to exist in small towns and villages, where it is almost impossible to find work. Opening a business in such places also often does not bode well: all the best niches are already occupied, and the markets are divided. Even if we take the demanded areas of business for small towns, who need another 10th building materials store or another pharmacy, when there are already 3 others around the corner. What should a person with a small capital invest in in such conditions in order to provide himself with a stable income for years? - the answer is obvious: into oneself.

Unlike most traditional types of business suitable for small towns, trading does not depend on the number of clients, has no seasons, and requires a minimum investment. All you need is Internet access and a laptop with minimal specifications.

You can make excellent money both during economic growth and in the most severe crises, since you can make money on the stock exchanges not only with an increase, but also with a fall in prices.

For a professional, his work is a real business in which you work only for yourself, bearing all responsibility for the decisions made. As in traditional entrepreneurship, here you will need a certain start-up capital ( $300-3000 ), the larger the size of which, the faster and safer trading on financial markets and the profit margin will be large.

Trading is not a casino or a toss game where you can rely solely on chance, just like in a serious business, it is important to constantly set clear goals, analyze markets and correctly assess risks, otherwise you can quickly be left with nothing ...

Our site is dedicated to the topic of earning money with your mind on the stock exchanges, in the menu you can find many headings on different assets and markets.

Brief summary

If you have read the text up to this point, then you probably thought about the peculiarities of the business of the small town in which you live. What is missing, what can be done better? The possibilities for starting your own business are truly endless, if you clearly understand the trends and your own preferences. Small towns are a great place to start your own business if you know the market and see a shortage of goods and services.

If you find an error, please select a piece of text and press Ctrl + Enter, and we will definitely fix it! Thank you so much for your help, it is very important for us and our readers!

We all understand that a big city is a huge opportunity. This is due not only to the fact that people living in the megalopolis have a much higher income level than in the regions, but also to the fact that there are many enterprises and private companies that employ hundreds of thousands of workers. The second point is the number of target audience, in a large city you are more likely to find a client for your product than in provincial towns. Small business in a big city is very developed. Starting from the sphere of catering and retail trade in goods and ending with small-scale production and services for the population. Due to this, a fairly high level of competition is formed on the market, primarily in areas where a lot of money is constantly spinning. For example, the construction industry, food and other niches, where it is actually very difficult to do something new, because experienced players and large companies have been working in this direction for decades, have experience, qualified personnel and a large number of regular customers. If you are a beginner and are looking for a business to open in a big city, then look towards less competitive areas, for example, cleaning, sales of trendy goods, training services and others, which also have competitors, but not so large, and the number of potential buyers are very high, there is enough space for everyone. Before starting, it is best to analyze the market and determine which type of business is more profitable to do, and which is less.

It is worth noting that the metropolis allows you to search for earning options not only in standard topics, but also to bring new products or services to the market. This is especially true in the entertainment niche. For example, we can cite the success of quest rooms, various unique establishments Catering and others. In addition, new trending products can be tracked in the markets of China and the USA, after which you can search for suppliers and sell them with us using the Internet. Online sales in large cities now occupy a very significant role, this is its own online store and message boards and social networks... All these channels of attracting customers help to quickly sell goods, with minimal costs for monthly business maintenance. A wide network of couriers throughout the city will allow you to quickly deliver the order to the client at home or at work. Catering and home delivery establishments are also actively working in this direction.

Let's highlight the top big city business ideas that you can start from scratch. We will list the main categories where there is a high demand.

• construction and real estate. Repair, sale and rent.
• retail. Here, rather, clothes, shoes, baby products, books and much more.
• services: cleaning, repair of equipment, shoes, consulting, legal support and others.
• entertainment. Activities for children and adults, ranging from laser tag to horseback riding.
• field of study. Language schools, professional development, seminars, trainings, etc.
• tourist destination. City tours.
• other.

In fact, there are no restrictions, you can find your buyer for almost any product or service. In this section of the site, we have prepared for you a list of ideas that will help you make money in a big city and start developing your own business. They are different in subject matter, the amount of start-up capital and the amount of labor that needs to be invested in starting a business. In addition to the description, you can familiarize yourself with the calculations of costs and profit forecasting. We are looking forward to your feedback on your experience in any of the activities below.

About 80% of the Russian population lives outside the capital and regional centers. Rumors that it is impossible to create a profitable business on the periphery are greatly exaggerated. The article provides five examples of quite successful business, and the characteristic features of provincial cities are noted.

The answer to the question of what kind of business to open in a small town cannot be unambiguous. In addition to the common features inherent in small administrative centers, each of them has its own unique features. Counting on the success of the enterprise, it is necessary to take into account both groups of influencing factors as fully as possible. As life shows, the advantages in this regard are on the side of local residents. In contrast to the "alien Varangians" who are exploring new territory by trial and error.

Small town pros and cons

Two professors of the Higher School of Economics, Simon Kordonsky and Yuri Plyusnin, made 30 visiting expeditions in 2011-2014, studying the provincial cities of the Russian hinterland. The research results were announced in June of this year within the framework of the round table “Russian society outside big cities”.

Hence the conclusion: there are prospects anywhere. The main thing: when choosing which business to open in a small town, all ideas should be considered through the prism of specific local characteristics.

General specificity of small towns

• one, less often two city-forming enterprises;
• low-rise buildings, low population density;
• low incomes and paying capacity of residents;
• high level of administrative "press".

At first glance, all of the above limits the choice of a business idea. But on the other hand, these same factors provide some advantages: low start-up capital costs, the absence of high advertising costs and a relatively low level of competition.

As an example, we can cite federal trade networks: Magnit, Seventh Continent and others. Despite the widespread development in large cities, on the periphery, they, as a rule, do not receive the expected profit. In small towns, they lose their main advantage: the economy from population density, which reduces their costs, and crowd out small retail outlets in a small radius of their influence. Moreover, average salary residents of small towns are 5-7 times lower than even the regional level, which significantly reduces the turnover from 1 sq. m. and the amount of the average check. The lack of knowledge of the local market and consumer tastes also affects.

Administrative support, as a rule, is received by socially oriented: educational, sports, cultural, health-improving projects. When developing a trading business, you need to take into account the interests of local producers. In general, the authorities are interested in the development of those types of activities, the revenues from which go to the local budget.

What business ideas to pay attention to

Intending to open your own business in a small town or village, it will not be superfluous to ask: what are small and medium-sized enterprises in Russia doing in general (Fig. 1).

Even at a cursory glance, everything is obvious. About 40% of SMEs are occupied retail, catering, household repairs. Under the "others" are hidden: hotels, restaurants and cafes; housing and communal services, education; entertainment, tourism. How to assess the prospects of this or that idea, to understand which business is the most profitable in a small town?

main feature business idea for a small town: it should take into account local specific factors, both positive and negative.

In most cases, a successful bet turns out to be:

• local flavor, unique nature: organization of non-standard tours, including the growing popularity of agritourism; horse breeding; opening of a mini-hotel;
• on historically established habits: fishing and fish farming, dairy and potato production in agricultural areas; knitwear production in the areas of sheep and goat breeding.
• for the modern needs of the population: private kindergartens, cafes, paintball clubs, entertainment for children, developmental and sports centers.

The services offered should solve pressing, vital problems of the city's residents. Practicality, usefulness - the main criterion for choosing a business idea for a small town, and not its pretentiousness, exclusivity.

A separate topic is services for business. Surprisingly, they are in demand! For accountants, economists, lawyers, experts in various industries - a little filled and very promising niche. This is shown by the results of a survey recently conducted by the Resource Center for Small Business (Fig. 2). The project was implemented on the example of three cities: Suvorov (20,126 people), Buturlinovka (26,241 people) and Ostrogozhsk (32,310 people).

The biggest deficit is in legal consulting. None of these cities have a firm providing such services.

Is a successful business on the periphery a reality? Yes!

The examples below are taken from life. This is a visual illustration of everything that has been said above.

Private kindergarten "Umka"

Sibay city, Bashkiria, 62 35 inhabitants .;

Ilmira Gatiyatova directly faced a problem when she could not go to work: there was no place for her 2.5 year old daughter in the kindergarten. It took 6 months from the birth of the idea to its implementation. The organization invested 200,000 rubles of its own funds, and 300,000 were received from the city budget under the program to support small and medium-sized businesses. The private kindergarten is the first and so far the only one in the city. 30 children go to it, and 50 parents have already signed up for the queue. In the video below, an entrepreneur shares his experience.

The Ministry of Labor has prepared a draft law which is under consideration. It will allow you to use funds maternity capital to pay for private kindergartens and individual entrepreneurs looking after and caring for children. If the law is adopted, then this type of business will receive an additional impetus for development.

Interesting franchise: Baby Way is an innovative parenting technique.

Small town consulting?

Engineering group "Compass"

G. Glazov Udmurtia, 94 610 inhabitants.

In Europe and the USA, about 90% of small and more than 50% of medium-sized enterprises use the services of accounting firms. In Russia so far there are much fewer, but the number of applicants is constantly growing. Educational and methodological center "Compass" grew out of a small firm engaged in the provision of services in the field of law, accounting, consulting on commercial activities... The organization was founded in 2002, and now it is already a group of companies. Its partners and clients include the largest enterprises in the region. In 2008 Rating agency"Expert RA" of the company was awarded the V quality rating. Its director, Andrei Anatolyevich Makarov, in 2010 was recognized as the best entrepreneur in the city in the "Services" nomination.

Uryupinsk: "Russia - a province - a hole"?

The town is located in the south of the Volgograd region, the population is 39,171 people. Two years ago, he officially registered the brand “Capital of the Russian province”. The next three examples of successful businesses show that enterprising people find business everywhere.

Replace Polish apples with Russian ones

In 2007, a young entrepreneur Nikolai Sayutin bought one of the apple orchards abandoned in the 90s. The mild climate makes it possible to grow excellent apples here, and over the past years, the renovated gardens have entered a period of active fruiting. Considering the course towards import substitution, the entrepreneur hit the bull's-eye. A video clip of the local Uryupinsky TV shows the whole process in detail.

Entrepreneur organized waste recycling

The enterprise, created by Ali Ibragimov in 2010, is thriving - there is enough garbage in the city. It makes a profit, employs 10 workers. There is a loader, two presses. Processed aluminum cans, waste paper, plastic bottles. So far it is the only one in the city, but there are plans to expand services in the housing and communal services sector. In what directions - is kept secret from future competitors. B.zYu

Knitted enterprise LLC "Uzory"

The small enterprise was organized by Raisa Kazimirova in 2000. It employs 10 homeworkers, 7 knitters, 3 spinners. Uryupinsk is the only place in Russia where goats with a down length of up to 13 cm are bred (among the praised Orenburg, according to locals, it is shorter). Now Vyacheslav Zaitsev, Andrey Malakhov, members of the Ryzhkov and Chubais families are sporting products from Uryupinsk. On his 55th birthday, Putin was presented with down panties, a T-shirt with the words “I’m leaving everything, I’ll go to Uryupinsk” and socks. We got into the rating of "The best gifts to the president", compiled by the newspaper "Trud".

Only 5 examples, and small and medium-sized cities in Russia - more than 80% of the total. There is a field for activity, there would be a desire.

An important condition for organizing a business in a small town is small initial costs. In a special section of the Moneymaker Factory, we have collected 45 projects with an investment of 15,000 thousand rubles or more. Here you will find real stories of novice and successful businessmen, examples of business plans and interesting ideas.

What you can open in a small town: weighing the pros and cons + 3 tips for choosing your own business + 40 business options in a small town.

Do you live in a small town or town and have a commercial streak?

At the same time, you think what can you discover in a small town?

Then the article is written for you.

Of course, there will be fewer potential buyers, but the costs of opening a project will also decrease (in comparison with a metropolis).

Competition in small towns and villages is usually low.

A small town is a settlement with a population of 50,000-100,000 people.

There are more than 80% of such settlements, towns and villages in Russia.

Experts believe that starting a business in such towns is more profitable than in megacities.

What to discover in a small town: taking into account the pros and cons

Let's take a look at the pros and cons of starting a business in a small town:

Let's analyze the table and try to decide on the choice of the case:

There are not many entrepreneurs in the city selling basic consumer goods (food, clothing, footwear)?

Choose this particular line of business.

Basic goods should be understood as products that are indispensable in everyday life.

There is always a demand for it.

To occupy this niche is to ensure your success.

Let's say the niche of traditional goods and services is relatively busy.

Then you need to determine what there is demand for, but what competitors do not yet have.

You can offer your fellow countrymen these products, along the way expanding the range of goods of first consumption.

The highest profit can be generated by setting up a small plant or manufacturing using local raw materials.

But it is worth immediately considering one very important point typical for.

The main end consumer is not the city dwellers.

Such an undertaking will bring profit in the manufacture of large batches of products focused on delivery to the regions.

This is the most capital intensive business in a small town.

Options for starting your own business in a small town

You are not the first to think about the question of what to discover in a small town .

Let's look at various projects that have already been successfully implemented more than once in different settlements of Russia.

Maybe some of these business options will appeal to you, and will be appropriate for the area.

Its business in food and agriculture

"The lucky person is the person who did what others were about to do."
Jules Renard

Therefore, selling food is an eternal business.

If you are near big city, you can arrange deliveries there.

Sell ​​surplus products in your village.

What business can you do?

Prepare pickles, marinades, canning vegetables, fruits and berries.

They are sold to factories, cafes and restaurants.

• Engage in milk processing (cottage cheese, feta cheese, cream are in demand).

Open a small cheese making workshop.

A business in a small town can be easily positioned as an eco-farm.

And this topic is now popular.

Semi-finished products are also in demand today due to the total employment of people in large cities.

Good quality minced meat, dumplings, pasties, pancakes, dumplings, meatballs, meatballs, cutlets, dough is a guarantee of your income.

Get busy baking bread and baked goods.

The service will definitely be in demand.

Grandmothers are not what they used to be: they are working and not in a hurry to burden themselves with grandchildren, knitting and sitting at home.

A young mother often has no one to assign to look after the child.

Service station with driving school services.

This undertaking can be combined with a shop selling auto parts, car resale services.

Photo salon.

Business can be combined with the organization of decoration and holding of solemn events (video and photography, production of booklets, photo books, portraits, toastmaster for parties, corporate events);

Clothing sewing and repair studio.

Additionally, you can open the conduct of paid training courses.

Shoe workshop.


An institution that only becomes more popular in times of total price increases.

Business can be combined with sewing shoes.

Creative activities for children.

Fitness, yoga for kids, foreign languages, drawing.

"Green tourism".

If a small town is located in a picturesque place.

Internet cafe.

With the services of a photocopier, printing of photos and texts.

Additionally, you can open a tutorial on how to use a PC.

Repair service household appliances and appliances.

Like a shoe shop, business is bound to be in demand.

Workshop for hauling, repairing and manufacturing furniture.

Consumer services.

An analogue of the “husband for an hour” business: chopping wood for a client, digging up a vegetable garden, hanging a chandelier, fixing a tap, an electrical outlet.

The demand will not only come from single women, but also retirees, employed young people.

Bookkeeping.

Such a business can be done without any start-up investments at all.

It is only important to have sufficient qualifications.

Vet clinic.

It also requires specialized education.

A big plus if customers have the opportunity to contact around the clock.

Indeed, in small towns, few people have such a competitive advantage.

How to open a business in a small town in the field of trade?

Trade is a simple and demanded line of business.

Often in small towns and villages in one store different segments of goods are presented at the same time.

In this business niche you can open:

Flower shop.

In addition to decorating bouquets, they organize the sale of indoor plants, seeds, household and garden chemicals, tools, and related literature.

The organization of banquets and celebrations can be combined with toastmaster services.

Baby food and goods store.

In especially small towns, it is better to present this product segment in a regular store.

Classic shop (grocery or clothing,).

Online store.

You can arrange the delivery of large-sized equipment and other goods, and the buyer will not need to go to another settlement for them.

Needlework

You can try to make money on your hobby or skill, teach your craft.

But here the final consumer of the products will definitely be in large settlements.

You will have to participate in fairs, outdoor events.

This will incur transportation costs.

If you have no idea what to do, take a look at these ideas:

Weaving.

There is a prospect of expanding to the production of furniture.

The demand, however, is not high.

Pottery.

Products can be presented not only at exhibitions and public events, but also in online stores.

Blacksmith craft.

A promising business that can be combined with welding.

On the this moment voluminous scarves are in trend - snoods.

They are easy to manufacture, and the demand for the product is high.

Making soap, candles.


It has become especially popular in recent years.

It implies the production of original blankets, pillows, bags, panels from scraps.

Making jewelry and bijouterie.

They use the techniques of cold porcelain, quilling, soutache embroidery, wool felting, wood carving, beading, tatting, a traditional set of beads and stones.

Leather production.

Such products (saddles, harnesses, belts) are sold only to special categories of buyers.

Finding points of sale is not so easy, and this must be understood.

What else to do in a small town and how to generate business ideas,

told in the video:

An example of what you can open in a small town: your own apiary

Capital investments(30 hives): 130,000 rubles.
Payback period: from 1 year.

Let's take a look at how to open your own business using the example of an apiary (for central Russia and further south).

To get started, you can purchase 10 hives and work without help.

Such an apiary will allow you to familiarize yourself with the case, especially if you have never dealt with it.

You will pump out honey for yourself, and sell the surplus.

But in fact, such a volume of production is not yet a business, but only additional income.

An apiary of 20-30 hives is the minimum volume for self-employment status.

Such an enterprise can become your main source of income.

As a rule, this is a family affair.

Apiary staff

Talking about, you can from 50-100 hives.

Such a business cannot be opened without additional working hands.

You will need at least 2 people for every 20-30 hives during the honey harvest season to look after them.

You need to organize shifts in shifts.

What tools do you need for your business?

• overalls (gloves, suit, mask with mesh);
• frames, wire;
• foundation;
• beekeeper chisel;
• apiary knife;
• smoker;
• fork;
• drinkers, mother liquors;
• drugs for the treatment of bees;
• honey extractor;
• wax melter;
• hives.

From the second season, the apiary is able to bring an average of 20% to 150% of net profit.

In a small town, you can also successfully run your business and flourish. But you can also burn out, or you just don't earn anything. Moreover, everything depends not only on the will of chance, but also on yourself. How you run your business, what direction you choose, how you organize your business - all this is of great importance.

Let's take a closer look at what the pitfalls of our business are, what benefits can be found and how to organize everything.

Pros and cons of small business in a small town

Before starting your own business, you need to realistically assess the situation and think it over well. The pros of running your own business in a small town are as follows:

• Lack of competitors (or a small number of them). If you have carefully selected the field of activity for yourself, then you may face the fact that no one else is doing this in your city.
• Ensuring the absence of competitors in the future. This option is possible if you decide to start selling the products of a well-known company, which does not yet have a representative office in your city. You should sign an exclusive supply agreement, and then you will be protected from the appearance of competitors.
• Rental prices. Whatever you decide to do, in any case, in a small town it will cost you much cheaper than in a metropolis. This applies to the price of renting premises, salaries of employees and even advertising your business. It will be enough for you to fulfill one or two orders with high quality, and people will know about you. If you are engaged in trading, then you should trade with high quality and not very expensive product- then customers will advise their friends and acquaintances to visit your store.

Disadvantages of starting such a business:

• Fewer clients. Since the population of your town is small, there will be fewer people who need your services.
• Small income level of the population. In small towns, salaries are much lower, which means that people are ready to spend less money.
• Lack of qualified personnel. A situation may arise that there are no specialists in the city who are guided in the niche you have chosen. Or else your competitors have already got them.
• Word of mouth can work not only in your favor, but also against you. If you are punctured once (you sold a low-quality product, did not complete the order well or did not meet its deadlines), word of this can quickly spread throughout the city. Then you will get a bad reputation, which you absolutely do not need.

Other nuances of starting your own business

Before starting your own business, you need to think carefully about its details and take into account the following nuances:

• your business should not require a recruitment of first-class specialists, as this can cause problems;
• make sure that your business will be at least somewhat in demand in your area. Otherwise, there is no point in opening it;
• creating your own business, you must be 100% confident in your abilities. If later you can change your mind and close the business because of the difficulties that have arisen, then in a small town it will become public. And then it will be much more difficult for you to open another business - people will not be able to trust you.

What to start from when choosing a field of activity

When choosing what exactly you will do, you need to consider the following factors:

• Your experience in this area. It doesn't matter whether you work yourself or hire staff - in any case, you should be well-versed in your chosen business and be able to train employees.
• You have an interest in the business. If there is no such interest, then there is no point in doing this.
• Demand for your services in the selected area. Even if you organize everything at the highest level, buy high-quality goods, order a chic signboard and perfectly train your staff, the local population will not feel the need for your goods - you should not expect much profit.
• Your willingness to devote most of your time to business. By opening a store and hiring a salesperson, you still have to pay attention to the case.

Examples of profitable small business options

It is important to remember that in a small town the option of copying other people's ideas most likely will not work - you will have to come up with something original. To do this, you should be interested in your business, you should be well versed in it, and not just receive income from it.

Here are some ideas for things to do:

1. Score. Very often, entrepreneurs in small towns decide that it will be most profitable for them to engage in trade. If you are one of them, then you need to decide what goods will be in demand in your locality (food, baked goods, confectionery, stationery, household goods), provide a wide range of products and set reasonable prices. You also need to remember that your store should be located in a suitable place - in residential area, which does not have the same store.
2. Kindergarten, development center... In small towns, the closure of preschool institutions is often observed, which the authorities considered unnecessary. With a certain amount of experience and knowledge, you can restore justice by teaching children. For this purpose, you can rent a room or arrange a kindergarten in your apartment, if possible.
3. Sushi or pizza delivery... If no one is involved in this business in your city yet, you can become the first. If you have certain skills in preparing such products at home, you can deliver them to customers' homes. At the same time, you do not even have to spend money on renting premises and salaries for employees (of course, if you do not develop your activities to such a scale that there will be no end of orders).
4. Repair of small household breakdowns and appliances... This area is more suitable for men who understand repair work... Surely in your area there are not enough such enterprises, but there are more than enough clients. This can be beneficial to you. You just have to do your job well, be loyal to customers and ask for an affordable price, and people will reach out to you. To start such a business, you will need to purchase the tools you need to work, post ads - and you can start taking orders. With the right approach to business, your business can easily expand over time, bringing in more and more income.
5. Furniture hauling services... Since the incomes of people in a small town are low, then, accordingly, they acquire new furniture much less often, and old furniture has an unpleasant tendency to wear out. And then people call for help from a furniture restoration specialist.
6. Beauty saloon... Having the necessary knowledge, and preferably experience, and subject to the establishment of low prices for services, you can easily acquire regular customers... After all, even in small towns, girls and women want to have a well-groomed look and stylish hairstyle.
7. Flower shop... In any city, in any country, young people, getting ready for their first date, buy flowers. The same thing happens during the various holidays. You can also provide florist services by decorating rooms for special occasions with flowers.
8. Car repair shop... With your own garage and experience in car repairs, you can start your own workshop without spending money on renting premises. This view services always remain in demand.

In general, this topic can be developed endlessly. There are no definite standards on what exactly you can easily make money from. Each locality has its own characteristics and needs.

The main thing to consider when starting your own business is having minimal experience, little capital to start, and choosing a suitable place to work. Everything else will follow over time.

You can find some more good ideas for your business from the following video:

Internet business

There is also an option to organize a business online. This type of activity has a lot of advantages:

• no need to spend money on renting premises;
• there is no need to hire personnel, at least at first, when there are few orders;
• you can work in your free time according to a schedule convenient for you.

Internet business options:

1. Website development and currently popular SEO optimization Internet resources, which allows them to occupy higher places in search engines - if you have certain knowledge that can be acquired using the same Internet, you can earn pretty good money.
2. Online store... Having chosen the type of product that will be widely popular, you can start selling it through the network.
3. Copywriting... If you are well versed in any field (real estate, construction, design, makeup, hand-made, etc.) and have writing skills, you can make money on the Internet selling your texts. With high quality material, you can regularly get good earnings.

Home business

If you are tired of going to low-paying jobs every day, which also takes up all your free time, you can start your own home business. To do this, you need to determine what you can do so well that people pay for it, and get down to business.

Here are some things to do:

1. Making salads, pastries, cakes... By giving evenings to cooking, you can trade for several hours a day in places where people, going to lunch (for example, near office buildings), will want to buy something tasty from you. Since the demand for finished products is very large, then you will have no end of clients.
2. Growing vegetables and fruits... If you have your own vegetable garden or several fruit trees, then trade in grown products would be an excellent option for you. The same applies to the sale of homemade milk, cheese and other fermented milk products - if you have a cow. Greenhouse maintenance is also a good business idea. In this case, you can sell vegetables even in winter, when prices for them increase significantly.
3. Private taxi... At a convenient time for you, if you have your own car, you can engage in a taxi service. To do this, you just need to know your city well.
4. Growing duck ducks... This type of poultry is quite unpretentious, grows quickly and without much hassle. Subsequently, the ducks can be sold: to restaurants, wholesalers, in the market. As a result, the income is pretty decent.
5. Tutoring... If you are well versed in any school or university subject, then you can teach this to schoolchildren and students for money.
6. Sewing bed linen to order... If you have a sewing machine and know how to sew, you can make exclusive underwear.

Small business for a woman

Going on maternity leave, many women are faced with the fact that they are sorely lacking in money. But, not daring to entrust a small child with the care of a kindergarten or not being able to do this, they cannot go to work. Then a home business can come to their rescue, which would allow them to devote time to the child and at the same time earn money.

For example, a woman on maternity leave may do the following:

1. Babysitter at home... Since you have a small child, then sitting with another one, most likely, will not be difficult. The main condition is love for children. Be sure that working mothers who have no one to leave their child with will appreciate your idea. You set the price yourself, depending on the average cost of such services in your area.
2. Needlework... While on maternity leave, you have enough free time to devote to creativity. Which one depends on your preference. Knitting or crocheting, sewing original cushions, weaving with beads, making soap, embroidering pictures with a cross, creating soft toys - even if you don’t know how to do something, you can learn everything on the Internet if you wish.
3. Taking photography... If you know how to take beautiful and original pictures and process them with the help of programs, you can post them on the sites of photo banks - there they will most likely be noticed by the creators of the sites and purchased for a certain amount. Of course, these amounts are small, but with regular posting of high-quality images, you can earn good money.
4. Online consultant... If you do not mind communicating with people every day by phone or online, you can get a job at one of the companies that sell goods on the network.
5. Provision of manicure services at home... Having the necessary knowledge (for this you can take special courses), you can receive clients at home who want to improve the condition of their nails.

So, we examined various options for starting your own business in a small town, as well as a business that can be done at home or on the Internet. As you already understood, it all depends on your skills and customer needs. After carefully studying these needs and choosing a field of activity, you can start your own business. The main thing here is to believe in yourself, devote enough time to business and treat your clients well. Then the success of your endeavor will be assured.