Reviews about Citibank. Citibank: ATMs and terminals. How to use. How to withdraw cash. How to pay Why Citibank is removing ATMs

How to quickly find a Citibank ATM? What transactions are available through an ATM? How to withdraw cash or pay a loan? Where are Citibank terminals located? You will find answers to these questions in the article.

• cash;
• payment of loan installment;
• receiving an account statement;
• transfers from a Citibank credit/savings card;
• depositing funds to a mobile phone number;
• payments for utilities, TV, Internet, home telephone.

Instant deposits of funds are carried out only at new Citibank ATMs marked with the green OnlineCashDeposit sign. A complete list of machines with instant payment can be found here.

ATM addresses are listed on the official page of the credit institution. The equipment is located in the following cities:

• Moscow and region;
• Volgograd;
• Nizhny Novgorod;
• Saint Petersburg;
• Samara;
• Kazan;
• Rostov-on-Don;
• Ekaterinburg;
• Novosibirsk;

1. It is important to know how to pay a Citibank loan correctly:

• deposit only rubles into the account;
• payment is made in paper money, up to 30 banknotes per transaction;
• select the correct purpose for depositing funds – ;
• carefully enter the 16-digit card number or 20-digit bank account number.

If the ATM has captured banknotes or a card or a technical failure occurred during payment, contact the nearest Citibank office.

You can also report a problem to the CitiPhone customer support numbers.

2. To control the crediting of funds to Citibank accounts/cards, connect the instant notification system Citibank Alerting Service.

3. If a Citibank client is located abroad, SMS notifications about transactions are available to mobile companies in the host country. To protect the funds of Citibank clients, it is recommended to use the communication channels indicated on the credit institution’s website.

3. When withdrawing cash from a Citibank card in other banks, the amount of the ATM owner’s commission should be displayed on the monitor screen.

4. When creating a PIN code, select any first digits other than 0. Do not use the year or date of birth when entering the number. Keep it in a safe place.

In native ATMs, cash withdrawals are carried out without paying a commission, but third-party organizations require payment for their services, the amount of which differs in each company.

Under what conditions can Citibank clients withdraw cash from third-party ATMs, and is this operation possible without paying a commission?

Withdrawal conditions

Regardless of which financial institution owns the ATM, the name of the lender, who is the manufacturer of the plastic product, the mechanism for withdrawing money always works according to the same principle and is practically no different.

Users of Citibank cards and ATM partners provide cash in absolutely any device that works with the Visa or MasterCard system. For each product the conditions are as follows:

• For owners of credit products, a commission of 3.5 percent is provided, subject to the smallest amount of 350 rubles. The overwhelming majority of products are manufactured in two formats: classic and premium, but the commission is similar here. It does not depend on which ATM the user withdraws money from, nor does it depend on the average card account balance;
• For Citigold program users, the tariff changes. If there are about 13 million rubles on the balance, then there is no commission. If the amount in the account is less, the 0% tariff is valid for withdrawals of up to 500 thousand per day. In other situations, the figure is 3.5%. It is active when withdrawing from Citibank ATMs in our country and abroad. The commission is reduced to zero if there is at least 2.5 million rubles in the account. Otherwise, the rate is 1%, but not less than 100 rubles;
• As for debit products, their holders cash out money at third-party ATMs at a rate of 0.5%, but not less than 100 rubles if its amount is less than 500 thousand rubles. Otherwise, it is 3.5%. Money in Russian and foreign Citibank devices is always withdrawn free of charge. When contacting other companies, the tariff rises to 1%, but not less than 100 rubles. If the average withdrawal amount for 30 days is 300 thousand rubles, then the rate drops to 0%.

Before you withdraw money, you need to know which ATMs allow you to withdraw money without a fee from your Citibank card. Citibank provides rates for withdrawals individually for owners of different financial instruments, which is why the rate may vary depending on the size of the withdrawal and other reasons.

The conditions for cashing out a card in other terminals do not provide for the payment of a commission only if the user has 2.5 million rubles in the user’s account and has signed an agreement with Citibank no later than 01/01/2015.

Similar conditions are also provided for those whose average increase in card balance per month starts from 4 million rubles, if their agreements were signed with the bank after 01/01/2015. The commission itself is calculated by a third-party financial company.

Where can I withdraw and cash out a Citibank card without commission?

Despite the fact that the company has been successfully operating in our country for a long time, the management began regional development not so long ago. For this reason, Citibank does not have many partners:

• Binbank;
• VTB 24.

According to the banks’ conditions, Citibank’s partner ATMs provide card cashing services without commission, or indicate its minimum size. You can find their ATMs on the official websites of the companies. Information about the commission amount is displayed on the ATM monitor at the time of withdrawal.

Step-by-step instructions for withdrawing money from partner ATMs

Operations for withdrawing money from various ATMs operate on the same principles and are therefore completely identical. Often, ATMs have a soundtrack that explains all the instructions:

• the user places the plastic into the receiver and enters the PIN code;
• in the window that appears, select the “Cash transaction” item;
• further “Cash withdrawal”;
• the device offers you to choose a size from the available options;
• the account owner clicks on one of the options, or clicks on “Other amount”, and enters his value;
• then he chooses whether he plans to receive funds in large or small bills, and whether he wants to receive a receipt at the end of the transaction;
• takes the money, card and check. This action must be completed within 45 seconds, as the ATM may take them back.

Withdrawal limits

Typically, Citibank partner banks issue ATMs from 5 to 10 thousand rubles. Bank of Moscow and Sberbank give no more than 7,500 rubles. at once. Partner VTB-24 increased the limit to 100 thousand rubles.

An unlimited offer was provided by Alfa-Bank, but only for Visa products. Mastercard provides no more than 200 thousand rubles per transaction.

Similar conditions apply at MDM, Binbak and Promsvyazbank, only cards from other banks, both Visa and Mastercard, are accepted here. In B&N Bank, users can withdraw money an unlimited number of times, just like VTB.

Check out bank offers

Cashback card in Rosbank

Apply for a card

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• Cashback up to 7% - on selected categories;
• Cashback 1% - on all purchases;
• Bonuses, discounts on goods and services from VISA;;
• Internet banking – free;
• Mobile banking – free;
• Up to 4 different currencies on 1 card.

Card from Unicredit Bank

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• Up to 5% cashback;
• Cash withdrawal without commission at partner ATMs;
• Card maintenance is free;
• Internet banking – free;
• Mobile banking is free.

Card from Home Credit Bank

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• Up to 10% cashback with partners;
• Up to 7% per annum on account balance;
• Withdrawing funds from ATMs without commission (up to 5 times a month);
• Apple Pay, Google Pay and Samsung Pay technology;
• Free Internet banking;
• Free mobile banking.

I had a City Bank salary card and a priority pass card with free passes to the business lounge. After moving to another company, I changed banks, but the City Bank card was active with a zero balance and continued to use the Priority Pass card, because there were free passes to the business lounge. I would like to note that I used this card only because I was sure that the card still had free passes to business lounges and did not receive any information that the passes had become paid, nor an SMS about the debit, nor an SMS about an attempt to debit funds from the card per pass for the entire period of use from January to October 2019.

On October 4, 2019, I began to receive SMS about write-offs, I immediately called the bank, they told me that write-offs occur for visits to the business lounge that were in March, April, June, August. As a result, during the day they wrote off 42,000 from me, putting me into overdraft with 35% per annum. I regard this as a deception on the part of the bank in order to accumulate a significant amount of debt and forced lending.

It turns out that money began to be written off not after visiting the gym for the first time, but only after 8 months. I called the bank several times and wrote complaints asking why they didn’t write off the amount from me immediately upon my first visit to the gym; in this case, I would no longer use the card and would not be forced to pay a significant loan and interest. On the phone, each time they gave me different answers, they said that Priority Pass issued an invoice with a delay, after I contacted the Priority Pass organization itself and found out that there could not be a delay of 8 months, the bank stopped offering this version and sent the following answer to the claim: “Please note that for six months we tried to write off funds to pay fees for visiting business lounges. But since there were no funds in the account, we were forced to issue the entire amount of the debt for payment.”

It turns out that the bank itself could not write off money for visits to the hall from an account that had a zero balance; while it was a small amount, the first visit in March cost 1,941. But when the amount accumulated - 42,000, the bank was able to write off the same amount in 1,941 rubles from the same account where there was a zero balance. I regard this as deliberate actions with the aim of deception and obtaining benefits through high interest rates for a forced overdraft. The bank deliberately hid all expenses, I did not receive a single SMS about an attempt to write off funds, and only when the amount became 42,000 they began to write off, and in different payments in accordance with the amounts of the visit. That is, the first SMS about the debit that I received on October 4, 2019 was in the amount of 1,941 rubles. That is, after 8 months they were able to write off this amount, provided that nothing had changed with the card balance and I received an SMS message about this write-off.

They never gave me an answer why, after receiving information from Priority Pass 8 months ago about my visit to the gym, they could not write off this amount, and 8 months later they were able to write off the same amount. Why didn’t I receive a notification about the unsuccessful write-off attempt? They also didn’t answer me. Given that the bank tried to give false explanations for its actions from the very beginning, I regard this as deliberate deception.

Applications to the central bank, Rospotrebnadzor and FAS have already been sent, the next stage is going to court and not a single judge will accept the explanation that 8 months ago you could not write off 1,941 rubles from your account, and then suddenly you were able to.

Portal administrator 23.10.2019 8:11

Thanks for your feedback! Let's wait for the bank's response.

Citibank 10.29.2019 16:32

Dear Customer!

Thank you for your feedback.

We must remind you that you have entered into a banking service agreement with JSC CB Citibank (hereinafter referred to as Citibank or the Bank) based on your application dated February 21, 2013.

In accordance with the agreement, an account was opened in your name and a debit card was issued. Since at the time of the conclusion of the agreement, there was an agreement between your employer and Citibank on the transfer of wages to your Citibank account, you were provided with preferential terms of service, as well as 15 free passes to airport business lounges per year. Due to the cessation of salary receipts into your account at Citibank, servicing under special conditions for salary clients was transferred to standard tariff conditions, about which we sent you an SMS message on January 24, 2019: “***, starting from the current month, bank commission maintenance and other fees will be debited from your current account according to Citibank tariffs. If you have an outstanding Citibank loan, you will not be charged any banking fees. You can get more benefits by signing up for a customized Citibank salary solution. For more details, follow the link https://www.citibank.ru/cc/iprus. JSC CB Citibank. Please note that similar messages have been sent to you several times.

The termination of salary receipts to the account does not entail termination of the banking service agreement. The agreement concluded between you and the Bank has not been terminated. Free access to business lounges is not provided. Commissions for this service are written off on a consolidated basis after receiving information about passes from the partner. According to clause 2.5 of the conditions, the bank reserves the right to write off commissions in excess of the available limit.

To refuse service, close an account and terminate the contract, you need to send us an application in the form established by the Bank in any branch convenient for you, having previously paid the debt on commissions.

We hope that we were able to help you clarify the situation.

Citibank appeared in Russia in 1992. This financial institution is one of the first international banks to enter the Russian market. Today, Citibank is one of the largest banks in the country in terms of such indicators as capital level and asset size. Last year, this bank was recognized as the most reliable in Russia according to Forbes magazine. We will learn more about him, as well as what his employees say, in this article.

Is it worth opening a Citibank credit card? We'll look at the reviews below.

Citibank as part of a leading financial corporation

Citibank is part of the global financial corporation CITY, which has a long history and serves three hundred million customer accounts, operating in one hundred and sixty countries. City serves individuals, companies and government agencies with a wide range of world-class products and services. Thus, the scope of the bank’s activities includes the following financial services:

• Banking services for individuals.
• Financial transactions for corporate clients.
• Credit products. Reviews about the Citibank “Prosto” card are only positive. More on this later.
• Investment banking services.
• Brokerage operations with securities.
• Commercial banking services.
• Wealth management.

Reviews from Citibank clients are of interest to many.

Number of users

Citibank itself is one of the leading banks in Russia and employs more than three thousand employees, operating in eleven cities of the country. The bank serves six hundred thousand private clients. The number of corporate clients exceeds three thousand people. There are a lot of reviews on Citibank loans.

The financial institution is also one of the largest in our country in terms of assets. The bank offers cash management services to three thousand leading international and Russian companies. In addition, the represented banking institution advises its corporate clients on the implementation of international acquisition strategies.

We will look at reviews of Citibank credit cards below.

Keep up with the times

Citibank's private clients have access to various services at branches and ATMs, as well as high-tech and comfortable offices. For greater customer convenience, services such as Citibank Online and City Mobile are available. Regular development of advanced technologies in the field of banking services, along with increasing accessibility to financial services for the population, is one of the main business priorities of this institution.

"Just a credit card"

The new profitable “Simply Credit Card” from Citibank, according to reviews, was created to be convenient. All terms of service and operations are clear to everyone, which means this is the best option for those who have decided to get acquainted with Citibank’s loan products for the first time. Card holders can enjoy many privileges, services and services.

Shopping is cheaper with free annual service and no interest on ATM withdrawals worldwide.

Reviews about Citibank

People write that the loan terms are the most flexible and will suit every taste. But there are many pitfalls, such as imposed maintenance services at a decent price. There are also opinions that card limits are constantly changing.

Reviews from Citibank clients on loans are also available. Consumer loans are not always profitable due to high interest rates - 14-20% per annum. To obtain it, you need a stable income after paying all taxes of at least 30 thousand rubles. People write that it may be impossible to find out the balance after early repayment.

But there is a fly in the ointment. Reviews of Citibank loans are positive. For example, favorable conditions for refinancing existing loans from other banks.

People's opinions about credit cards

From reviews of the Citibank credit card, you can find out that it is convenient to use, but difficult to close. The process itself is nervous and energy-consuming for the client.

It’s impossible to even get it done the first time. According to people, the organization is not able to determine the solvency of the client the first time. The interest rates are quite high - 22.9-32.9% per year. Depositing funds to the card is paid - 250 rubles per transaction, if the amount is less than 45 thousand rubles.

Work at Citibank

By choosing Citibank as an employer, a person joins a global financial corporation that provides world-class banking services to corporate and private clients. Citibank has a number of distinctive features that characterize its corporate culture.

Not all companies have the opportunity to boast of a presence in one hundred and sixty countries of the world, as well as a two-hundred-year history. Working at Citibank, an employee becomes part of a global network that spans all continents and provides access to the best foreign practices.

Employees of this financial institution independently determine the direction of further development of their careers. And the employer, in turn, provides the opportunity for training and development, raising the skills and knowledge of its employees to a new qualitative level. Thus, at Citibank a person can develop in absolutely any direction.

The commitment of employees, along with loyalty to the company, determines the success of the bank. Citibank has a friendly atmosphere that promotes personal and professional development. The institution's team consists mainly of people who are truly interested in their work and are not afraid of extraordinary solutions, embodying their professional ambitions in achieving the overall goals of the company.

Citibank strives to earn the trust of its employees by encouraging their talents. The bank provides the opportunity to interact with some of the best financial institutions. Citibank operates in a competitive environment and therefore needs professionals who can achieve success as part of a team, collaborating with other specialists in their field.

Citibank Career Center

The Career Center at Citibank is a free educational project aimed at preparing young professionals for work in the financial sector. All activities of this project are united by the task of providing young professionals with up-to-date knowledge about work, as well as development in modern banks.

At seminars at the Citibank office and lectures at various universities, they talk about what the employees of this institution themselves do every day. Meetings with practicing bankers provide an opportunity to receive useful professional advice, and also make business contacts in the financial industry.

The Citibank Career Center also conducts a so-called workshop, which is a series of educational events that teach about working in banks. The speakers are practicing specialists. At the seminars, trainees are given the opportunity to understand the structure of a modern bank, as well as gain relevant knowledge for working in financial corporations and learn how to write a resume, in addition, carry out business correspondence in English. Such seminars are held at Citibank offices in Moscow and St. Petersburg. Registration is required to participate in one of these events.

Another option for the development of future specialists is a “business cocktail” - a social event at which university students can get acquainted with the management of Citibank in an informal setting. At such meetings, guests receive advice from managers regarding career building. In addition, there is an opportunity to communicate with like-minded people, as well as make business contacts in the financial sector. Bank employees organize such events in world-class conference rooms, being a real passport to the highest circles of banking society.

An event called "on the move" is another training program that takes place outside the company's office. Various lectures, as well as booths at career fairs, along with other on-site events, give students the opportunity to get acquainted with the Citibank culture in their own university. Thanks to this event, students receive the necessary knowledge from professionals about starting a career and the specifics of working in modern banks.

Training programs from Citibank for future specialists

Citibank has developed various training programs for potential colleagues, as well as future professionals. One such product is a course for analysts in corporate business. This program allows you to begin a career in one of the following customer service departments:

• International banking services department with a focus on commercial operations.
• Investment Banking Department.
• Department for Cooperation with Corporate Clients.

In addition, there is a full-time program for analysts. This course is designed for graduate students and involves the preparation of an employment agreement. This program begins with training at the London office of Citibank. The course usually starts in August or September.

There is also a summer program for analysts, which provides an opportunity to become familiar with the activities of the selected department for two months. This course begins with one week of study in London. The program starts in July. Applications for all presented course options are submitted annually until the twentieth of March.

The profile of a successful candidate is considered to be students with an economic education who have good communication skills and the ability to work in a team. Future bankers are required to have an interest in the chosen industry. Selection for all programs is based on a resume and telephone interview in English. In addition, candidates are required to undergo an interview with department representatives.

Now we’ll find out how its employees speak about Citibank.

Employee reviews of Citibank

Reading reviews about Citibank, you immediately come across a lot of positive opinions from its employees, who call their employer cool and note that they are more than satisfied with their activities in this financial organization. Most often, people write that they have a very good team and a friendly atmosphere in the office. There are also comments about fair leadership.

Employees proudly say that thanks to their employer they are provided with voluntary health insurance (VHI), in addition, they are paid a regular salary. Reviews about Citibank confirm that work is often difficult, since the workload is quite large, but motivation, along with decent pay, helps to cope with daily tasks.

Separately, it is worth mentioning the attractive social package that the organization provides to its employees. Thus, there are reviews from Citibank employees that in addition to official employment and voluntary health insurance, accident insurance is issued for bank employees and additional vacation days are provided. Sick leave is paid in full for up to fifteen days a year. As for specific figures regarding wages, there are reviews from Citibank employees on this matter as well. People cite a salary amount of 35,000 rubles. with the opportunity to receive bonuses up to 130,000.

Among other positive aspects of working in this company, it is reported that the opportunity for free professional training is provided. In addition, truly motivated employees actually achieve significant career growth. Also, reviews of working at Citibank confirm that employees have a convenient work schedule and have the opportunity to change with colleagues, and banking products are issued at preferential rates.

But, of course, not all comments are positive. Some people say that when working at Citibank, they very often fail to fulfill the plan, especially if it is a weekday, which, of course, negatively affects the salary. People write that they have to work late at Citibank and fill out forms at night. From time to time you have to answer calls from dissatisfied customers who have issued, for example, a credit card.

Also, due to increased responsibility, employees are in a constant state of stress, since they are dealing with serious material things; accordingly, if a mistake is made, serious consequences can occur. Contrary to reviews of Citibank about a good, friendly atmosphere, there are many examples on the Internet in which people complain about frequent intrigues, scandals, denunciations and gossip within the company.

In general, employees call work in this company an excellent school of life, in which you can learn a lot. People write that such work is not suitable for everyone, since there are many examples where, after working for one or two months, employees leave, unable to maintain the rhythm set by the company. Therefore, those who write negative reviews about Citibank are most often considered lazy and irresponsible people. It is noted that in the process of overcoming daily difficulties, employees gain a lot of useful skills, ranging from the ability to communicate competently to high resistance to stress. Be that as it may, most employees find their work at least interesting.

Benefits of work

Based on reviews from Citibank employees, we can name the following positive aspects of this employer:

• Official employment.
• Providing voluntary health insurance, within the framework of which Citibank pays ninety percent of the cost, as well as life insurance against accidents.
• Additional vacation days.
• Free professional training and all kinds of corporate training.
• Convenient work schedule with the possibility of substitution between employees.
• Salary from 25,000 rubles with the possibility of receiving bonuses up to 130,000, subject to exceeding the plan.
• Opportunities for career and professional growth.
• Fair leadership.
• Friendly team and pleasant working atmosphere.
• Comfortable office and good working conditions.
• Corporate mobile communications.
• Full sick pay for up to fifteen days a year.
• Providing banking products for employees at preferential rates.
• Dynamic and interesting work.
• Regular payment of salaries without delays.

It should be noted that in the process of studying the opinions of Citibank employees, all of the above points appear in the comments most often. Now let’s find out what the employees doing their work at Citibank don’t like.

Disadvantages of working at Citibank

Based on the dissatisfied comments left by Citibank employees, the following disadvantages of this employer can be named:

• Heavy loads and high bars.
• Difficulties in implementing the plan on weekdays because not enough customers visit the bank branch at this time.
• Regular communication with dissatisfied customers.
• Constantly being under stress due to increased responsibility for the tasks being performed.
• Scandals, gossip, intrigue and denunciations within the company.
• Problems in relations with superiors.

Conclusion

Thus, after analyzing the reviews of Citibank employees, we can confidently say that the presented financial company is a relatively good employer. Citibank provides its employees not only with a decent level of remuneration, but also provides social guarantees - various insurances, as well as free corporate communications. Being interested in the professional development of its employees, Citibank regularly provides free education and various trainings. Therefore, it is not surprising that there are much more positive reviews from employees about this bank than negative opinions.

We reviewed reviews of Citibank cards and loans, as well as comments from employees.

About closing branches and layoffs number of ATMs of KB " "DP" readers reported: they complained that in some areas of the city, in particular in the north, there were very few customer service points left. Then the bank’s press service confirmed that starting from November 2015, the bank closed five of its branches: on Ligovsky Prospekt, 74, on Grazhdansky Prospekt, 36, on Novocherkassky Prospekt, 43/17, on Kolomyazhsky Prospekt, 15, building 2, on Savushkina street, 118, letter A. The bank’s call center also confirmed that these branches are not working now.

Currently in St. Petersburg six Citibank branches and two lending centers remained. Now another point is operating in test mode on Nevsky Prospekt, 68 - this is the first digital branch of Citibank, it will officially open on June 6, the press service said. Before the current network reduction, Citibank in St. Petersburg had a stable number of sales points for several years - 11 branches and two credit centers.

Also Citibank since November 2015 significantly reduced the ATM network. According to information on the official website on the number of branches and ATMs dated May 30, 2015 (the last saved copy of the page on archive.org), in July 2015 the bank had 55 ATMs in St. Petersburg. ATMs were located not only in each bank branch, but also at gas stations (eight ATMs), in stores (15 ATMs), " " (four ATMs), " " (three ATMs), "Mega" (two ATMs), as well as alone at the railway stations Pavlovsk, Tsarskoe Selo, in the Passage shopping center, the June shopping center, the Kondratievsky business center, the PIK shopping center, the Atlantic City shopping center, the Kellerman business center, the Technopolis business center, in the Svetogorsk hotel ", Petroscan company.

"In the MEGA shopping centers in St. Petersburg there was located two Citibank ATMs, for which the lease agreements were terminated at the initiative of the tenant," said the press service in Russia. "The contract for the placement of Citibank ATMs in Prisma stores in St. Petersburg was terminated at the end of last year as painlessly and mutually as was concluded more than two years ago,” said Natalia Kadina, financial director of SOK Service Center Rus, confirming that there were 15 Citibank ATMs in the stores. - We had a need to place ATMs of another bank, and Citibank had a need to place its ATMs in other places. We do not rule out the possibility of renewing partnerships in the future."

At the moment, according to information on the bank's website, In St. Petersburg, there are only nine addresses left at which Citibank ATMs are located: six at the remaining branches, two at two credit centers and one more at the Premier League business center. The fact that these ATMs previously operated in the indicated locations is confirmed by data from the Yandex.Maps and Google.Maps services. And the information that the bank left ATMs only at its own offices and in the Premier League business center is confirmed to clients at the Citibank call center.

"The network of Citibank branches is located There are about 30 ATMs, however, clients of Citigold Private Client, Citigold, Citi Priority, who maintain appropriate balances, and clients who are serviced as part of salary projects, can use ATMs of other banks to withdraw cash without commission,” commented the Citibank press service. Also the press service reported that the methods of depositing cash into the account have not changed (via an ATM, terminals, through a transfer from another bank, through a transfer by mail).

Online channels instead of the network

In general, the bank’s press service explains the reduction in sales points changes in the bank's strategy. “The functionality of bank branches has changed greatly in recent years. More and more of our clients are actively using remote service channels and visiting branches less and less, which means there is no need for a large number of them. The role of branches in attracting new clients is also decreasing, giving way to online channels,” - say the press service of Citibank.

"At the heart of the bank's new retail strategy- investing in the opening of high-tech financial centers. In them, clients can solve their financial problems, which require personal presence and consultation of a personal manager - for example, making decisions in the field of personal capital management. We believe that the future of the banking business lies in the opening of such branches and the development of remote channels for servicing clients who care about their personal time. St. Petersburg, as before, is the most important region in Russia for Citi,” the press service added.

What exactly is the bank's new strategy? and why the retail infrastructure is changing, the bank has not yet said and promises to tell later, during the official opening of the first digital branch on Nevsky Prospekt, 68.

Trend or bust

"Each bank adheres to its own strategy, and the level of network development is different for everyone. But I believe that banks that engage in retail still need a wide network, including ATMs,” says the president. - The total number of ATMs and terminals in the North-West is not decreasing. I don’t know what the reason for the reduction of the ATM network in this case is, but in general, based on our observations, there have not yet been cases in the region where any bank has sharply reduced the number of ATMs due to an increase in the share of non-cash payments or online payments. Everyone, of course, is striving to develop remote services, but the ATM network has not yet been reduced, unless their location is changed to a more favorable one.”

"This is a trend based on the convenience of remote service and low costs regarding the maintenance of offices and employees in them. Therefore, the described actions of Citibank are quite expected, - at the same time, says Vsevolod Lobov, head of the analytical service of the financial service of the group. - In addition, apparently, the structure of the bank’s client base allows it to massively abandon physical offices. For example, it may be a little more difficult for Sberbank here, since its client base is too wide and a significant part of its clients still need offices. Thus, the answer to the question of the effectiveness of such a Citibank solution lies in the area of ​​​​the needs and habits of their clients. If they follow them, then everything is fine."

Citibank Annual Report 2015 Haven't published it yet. According to data for 9 months of 2015, published on the Central Bank website, Citibank earned 11.8 billion rubles in profit, almost 2.5 times more than for the same period in 2014 (4.8 billion rubles). Against the backdrop of a sharp decline in the profits of almost all subsidiaries of foreign banks last year (Citibank is a subsidiary of the American Citigroup), it was the only one that was able to increase profits over the 9 months of 2015. At the same time, in the first quarter of 2016, Citibank earned only 50 million rubles compared to a profit of 6.1 billion rubles in the first quarter of 2015.

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