The law "on oblivion" has so far brought only additional headache to operators of Internet search engines.
On January 1, 2016, the so-called “oblivion” law came into force. According to this law, Russian search engines, upon requests from citizens, must "forget" links to pages containing inaccurate information about them. Banki.ru remembered how it all began and what problems it had already turned into.
EU vs Google
The question of the relevance of data in search engines surfaced relatively recently - in 2009. The Spaniard Mario Costeja Gonzalez discovered that using a Google search engine on a newspaper website, you can find an advertisement from 1998 about the seizure of his property for debts. The citizen demanded to remove the information as outdated, but the newspaper refused to do so, citing the fact that the publication was made by the Ministry of Labor and Social Protection.
Then the Spaniard made a similar request to the search operator. Which also refused to grant the request. In 2010, Costeja Gonzalez appeals to the Spanish Office for the Protection of Personal Data (Agencia Española de Protección de Datos, AEPD), which, after considering the case, denies the complaint against the newspaper, but fully satisfies the complaint against Google.
A year later, the Spanish court referred the case to the European Court, in which about 180 similar proceedings were combined. As a result, the EU court ruled that the processing of information on the Internet by search engines may affect personal data, which means that it is necessary to control this process. This trial prompted the development of an act on the protection of personal data, adopted in 2014, thanks to which citizens were assigned the right to require search engines to remove links to resources containing inaccurate information.
Echo in Moscow
After some time, Russian lawmakers also started talking about the right to be forgotten. Moreover, they themselves, like many Russian businessmen, certainly have something to hide and not allow their opponents to remember. They got down to business quite actively: a little less than a year passed from the moment the idea itself appeared until the adoption of amendments to the law "On Information, Information Technologies and Protection of Information". The speed with which decisions were made almost led to disastrous results for the entire industry: in the first version of the "forgetting" law, the definition of a search engine was too vague, and all sites on the Internet on which there was a line search.
This was recalled by the director of the Russian Association for Electronic Communications (RAEC) Sergei Plugotarenko at the Cyber Security Forum 2016. According to him, if it were not possible to convey to the legislators the opinion of the circle of companies whose work is somehow affected by the bill, under the law of "oblivion" would even get into internal corporate search systems. Despite the attempts of RAEC to postpone the date of entry into force of the law by at least a year to allow search operators to adapt to the new conditions, the changes took effect from the beginning of 2016.
What can be removed
You can use the “right to be forgotten” only if the applicant is a citizen of the Russian Federation, links to information are available only to users of the Russian segment of the Web, and the data itself contains information that is irrelevant, inaccurate or has lost (for the applicant) information. In this case, links to information about crimes or information about an outstanding criminal record are not subject to deletion. The term for consideration of the complaint by the search operator should not exceed ten days.
The main problem of the implementation of the law is that the search engines themselves are forced to check the reliability of the facts listed in the citizens' appeal. For each request, the company must conduct a small investigation on its own to establish the legitimacy of the user's claims.
To do this, the search engine has the right to request information such as the applicant's passport data and documents confirming the illegality of specific information. Considering the relatively short time allotted for the consideration of the complaint, the burden at the stage of “checking the validity of the complaint” can be quite serious.
“It would be very comfortable for Roskomnadzor to receive all initial requests, to understand their adequacy and interact with users, ask them questions of a clarifying plan […] and after the initial investigation, send (request. - Ed. Note) to the search engines. systems ", - said Plugotarenko.
Search companies themselves are reluctant to comment on the consequences of the "forgetting" law. For example, the Yandex press service told Banki.ru that “there are not enough statistics to summarize the situation yet. ... Requests to remove links are reviewed by our support service together with the company's lawyers; the new law gives ten working days to review each application. Based on the results of consideration, the answer will be sent to the email address indicated by the user in his appeal. " Other market players are limited to similar answers.
Not all search engines are search engines
Taking into account the novelty of the law, the majority of Internet users still do not really understand what specific criteria information must meet in order to remove it from search results. In addition, few people know that not every search engine is a search engine. For example, Rambler uses Yandex search technology. So you won't be able to find a form for filing a complaint on the resource pages.
Another incomprehensible moment in this story is foreign search engines that do not have a representative office in Russia and, thanks to the amendments, receive advantages over domestic search engines. There are no mechanisms to get them to remove links. According to experts, in this way, thanks to the law, these resources received advantages over domestic systems.
Will it work
How well the law will work and how many people will want to exercise the right to be forgotten is difficult to predict. It is not yet known how many complaints will be satisfied by the search engines. One thing is for sure: "total oblivion" will not come anyway, thanks to fairly clearly defined criteria. In addition, according to the head of the Roskomsvoboda project, Artem Kozlyuk, it follows from the law that a search engine has the right not to satisfy a user's complaint without a court order. So the same politicians or businessmen will still have to sue for their reputation.
In the past few months, Yandex has not been happy with its stability. In many topics, the leaders of the TOPs change daily, the positions in the search are constantly jumping. If a site loses traffic and places in the search results, it is not always immediately clear to webmasters what is actually happening - whether the site is downgraded for some kind of violation, or the overall chaos in search is to blame. And the longer this uncertainty lasts, the more traffic, conversions and income a site can lose.
In this article, our SEO team lead Evgeny Aralov tells how to independently diagnose the reasons for a site drawdown in Yandex and what should be done in each case. I hope our instructions will help you stop the drawdown and return to the TOP.
The content of the article:
Postfilter "Over-optimization"
Query independent filter. It appears as a sharp group drawdowns on the page by more than 20 positions.
The postfilter is applied after the actual relevance value is calculated. This fact allows us to diagnose the filter using search operators - when using them, the postfilter does not work.
Diagnostics:
1. Take 5 sites that are 1–5 positions higher than the patient;
2. Compare relevances using the following query:
[request] (site: patient.ru | site: competitor.ru).
3. If more than 3 competitor sites are below - no over-optimization.
All checks must be carried out in the "Incognito" tab (for the Chrome browser, CTR + N, for Firefox - CTR + P).
We do the same with the entire group of requests. Requests must be within TOP-11-100.
In this example, the patient is below the competition in 5 out of 5 cases - we can talk about over-optimization.
What to do if over-optimization is diagnosed:
1) Shorten or completely remove the text;
2) Reduce the number of occurrences in all areas of the document up to occurrences in the document code (alt, the Title attribute for links and images, etc.);
3) Remove highlighting with tags , , etc.;
4) If after several updates the situation does not change, it is necessary to reduce the number of occurrences in the anchors of external and internal links.
Postfilter "Perespam"
A request-dependent filter that manifests itself as a sharp drawdown of one request or a small group of requests more than 30 positions on the page.
Diagnostics:
It is necessary to modify the sagging request and check the positions on it. If the position is higher, we can say that the "Perespam" filter has been applied to the request.
Example:
Promotional request [satin stretch ceilings] - 45th place
Modified [satin stretch ceiling] - 10th place
What to do if the Perespam filter is diagnosed:
Reduce the number of occurrences of a dropped request.
Algorithm "Multi-armed bandit" (randomization of the issue)
Another reason for the loss of positions may be the downgrade of the site by the relatively new Yandex algorithm "Multi-armed bandit".
In 2015, at the Optimization 2015 conference, Yandex announced the introduction of a new Multi-Armed Bandit algorithm.
How does it work?
The algorithm throws documents into the TOP-10 (only brings up documents that are useful to the user (rel +)). After that, for some time Yandex collects statistics, on the basis of which it makes a decision to leave the document in the TOP or downgrade it.
Naturally, the document under study takes someone else's place, and a random document falls out of the TOP-10.
Diagnostics:
1. The main feature of the algorithm is position jumps between updates. In this case, the change in positions has an equal direction down or up.
Track your position changes every day.
2. If you observe a change between updates, an additional check can be the method from the paragraph on "Over-optimization".
The fact is that, as in the case of "Over-optimization", the action of the "Multi-armed bandit" algorithm begins after assessing the relevance, which means that with the help of search operators we can generate results without post-fines and post-bonuses.
What to do if the "Bandit" algorithm works:
If you realized that the site was downgraded due to the "Bandit", control the situation: periodically check with the help of operators whether the site is higher than competing sites. If so, do nothing. The algorithm can operate for about 4 months.
In the screenshot you can see a small group of requests, which dropped sharply at the end of September. The positions jumped for 3 months, and in mid-December, requests returned to the TOP - the situation stabilized. Nothing was changed on the page.
UPD:
If the jumps have stopped, but the positions have not returned to the TOP and in a pairwise comparison the document is below the competitors, it is necessary to analyze how fully the page meets the sagging requests and what can be improved. Analyze the TOP and improve the page.
How to prevent the situation:
First of all, control the long-click share of queries.
A long click is a time of more than 90 seconds and 180 seconds that the user spent on the site after switching from the search engine for a specific request.
It is desirable that the share of long clicks on a request exceeds 15%. If the indicator is below this value, you need to take measures to optimize the page.
To assess this indicator, you need to draw up a special report in Yandex Metrica.
- Reports -> Sources -> Search Phrases (for Yandex) and Reports> Behavior> Login Pages (for Google)
- Compare Segments -> With Manual Segment
- Segmentation, for segment A (left) set -> Visits, in which -> Time on site -> 90, seconds. I: Last search engine: Yandex *
- For segment B (right): Last source -> Search engine: Yandex or Google
* We recommend separately analyzing "Yandex, search results" and "Mobile Yandex"
In our example, the share of long clicks on all queries is more than 15%.
It also makes sense to compare the behavioral factors of your site (page) with the average data of competitors on similarweb.com.
Example of a comparison table:
In this case, the indicators of our site should be close to the values of the median.
Departure from the landing page index
It manifests itself in the form of a sharp drawdown of positions across the entire group of queries with a change in relevance.
You can check the page for indexing using the following query in Yandex:
If nothing was found for your request, then the page is not in the index. 
What to do?
1. Find out the reason. To find out the reason, you need to go to Yandex. Webmaster -> Indexing -> Pages in search;
Here you will see a list of deleted pages. The reason for deleting it is indicated next to each page.
2. Correct the cause;
3. Submit the page for re-bypassing. Yandex. Webmaster -> Indexing -> Re-crawling pages.
Official Yandex sanctions
This refers to the official sanctions of the search engines. The main symptom is a sharp drop in the entire site.
It is easy to diagnose the imposition of such sanctions: just go to Yandex. Webmaster -> Diagnostics -> Security and Violations.
Advice
Yandex. Webmaster alerts can be delayed. If the site has completely lost its positions, but there is no message, we recommend writing to technical support.
Most popular sanctions:
Minusinsk- restricts sites that use SEO links. It is treated by removing purchased links.
Sanctions for cheating behavioral factors- superimposed for the emulation of user actions in order to improve behavioral factors. It is treated by disabling the wrapping. Terms of release - at least 9 months.
AGS- is imposed for not very useful or unoriginal content, as well as for selling links. It is manifested by the complete exclusion of pages from the search or the cancellation of the TCI. It is treated by improving the site and / or removing links.
Clickjacking- restricts sites that use invisible elements, interaction with which occurs without the knowledge of users (usually to obtain personal data).
Affiliation
A filter that is applied to sites of the same owner, which are promoted by the same queries.
If Yandex has determined that the sites are affiliates, then only one of them will be shown for each request.
The main features of affiliate sites: the same contacts, whois, the same prices, structure and assortment, etc.
Diagnostics
Option 1
If you know which site may be affiliated, use the following verification method:
Write down a special request of the form - if only one of the domains remains in the search results, then the affiliate filter is in effect.
Option 2
If you do not know which site can be an affiliate, consistently exclude sites from the TOP-30 and monitor the positions of yours.
If, when one of the sites is excluded, the positions grow, then the excluded site is the affiliate.
The following construction will help to exclude sites:
[request for which positions have dropped] ~~ site: site-from-topa.ru
What to do?
I note right away that the filter is quite difficult to remove. The main task is to uniqueize resources: changing contact information, changing the structure of one of the sites, uniqueizing the assortment, changing the concept.
Other reasons
Filter for identical snippets
It is imposed if the snippet of the page duplicates the snippet of the page of a competitor in the TOP. In this case, the page disappears for promoted requests. It is more often observed in product cards, since it is they who often have duplicate content.
To detect filtered pages, you need to add the & rd = 0 variable to the Yandex URL at the end. 
If you find filtered pages, uniqueize the snippets that go into the snippet.
Change of regionality in Yandex. Webmaster
For various reasons, the region assigned to the site in Yandex.Webmaster can be lost or replaced by another, which, in turn, often leads to the loss of positions.
You can check the region like this: Yandex. Webmaster -> Site Information -> Regionality.
If the region is not assigned or is assigned non-target, then you should send a link to the page with contact information to Yandex.
We have considered the most popular, but far from the only reasons why positions can drop.
If your site positions have sagged, first of all try to identify patterns and analyze the situation. For example, ask yourself these questions:
- On which pages did requests go down: on product cards or on category pages?
- What kind of queries have dropped: one-word, two-word, with the word “buy”, geo-dependent, commercial?
- What is the depth of the drawdown for different groups of requests (if there are several of them)?
- Did the position fall only for you, or did most of the TOP sag?
- Could there be situations when one group of requests dropped due to over-optimization, while the other group is affected by the "Multi-Armed Bandit"?
If your site is dropping in Yandex or Google and you cannot find the reason for the drawdown, contact us - we will figure out the situation and help you regain positions and traffic.
If the site gives a zero search result, this increases the chance of refusal (that the user will leave the site). But if you pay a little attention to the small details of the design, you can turn this potential disaster into an advantage.
Today it is very rare for a user to stumble upon zero search results, no matter how strange his request may be. There are many “global” search engines that teams of super-professional developers are working on, and they are constantly improving search engines so that they can find quality results for every query. However, with local site search, things are very different. The page "nothing was found for your request" is probably seen by every user.
Causes
If a user entered a request and received a page with zero results, there may be at least two reasons for this. The first is that this is really not on the site. The second - the site has it, but for some reason it is not displayed for this request. And, to everyone's sadness, the “nothing found” page is often the last thing a confused and disoriented user sees on your site.
As ideally and in reality
Ideally, everything should work like this: even the most verbose query should be "understood" by the search engine and returned to the user with correct results. In reality, even the smartest search can sometimes fail, so here are some tips on how to organize your page with zero results so you don't lose your user.
When you're hosting a design layout or turnkey website, always pay attention to what the search results page looks like (and no results). They should be at least. The same applies to the 404 page - without such seemingly trifles, you can easily give the user the impression of a broken site.
In any self-help book, you will find advice like, "The first step to solving a problem is to acknowledge that the problem exists." Everything is exactly the same here. A zero result page should make it clear what happened and why.
Fatal error of many sites: the user lands on a page with missing search results and does not even realize that nothing was found.
Why? Because most people have a strong idea of what the search results should look like: a list formed from the titles of various pages that can be scrolled to find what they want.
Now think about what will happen if you make a page like this (yes, oddly enough they still do it):
- Search field.
- A line of plain text stating that nothing was found for your query.
- Block "recent search queries" (or, alternatively, "popular queries").
- A Google SERP with links to other sites.
- Tips for changing the query itself.
The user will simply "jump" through the logically important text directly to the search results and the "last queries" - because they get more attention. The result is that you will force the user to delve into the links they obviously do not need. Another option is to give the user to a competing site (thanks, Google). There is a great initiative - to offer the user options for "similar queries". But they, again, must remain in a conspicuous place.
Most of the users understand the basic principles of how the search works on the site: you need to come up with a combination of words to search for, enter in the field, and click "Find". But few people understand the complex logic of search algorithms. Therefore, if the user's request "did not pass", he needs to prompt auxiliary paths:
- Reformulate the original request.
- Display the search field with the original question inside it, for quick editing.
- Suggest similar queries that have results.
- Automatically correct spelling (while leaving the way to search for the original query).
- Advise to use different words or fewer words.
Fatal error of some sites: on a page with a zero search result, they leave only a meager line of text stating that "nothing was found", without any alternatives and clues. Or, alternatively, they display a hint in an unpredictable place - for example, above search field. While the message about no results will be under field.
Don't laugh at the user
For some brands, humorous illustrations and language can help engage their audience. But use extreme caution when bringing humor to your search results page (or other error pages).
Think about context: users see these pages right after they fail to do something. Humor can help alleviate frustration or embarrassment for a user, but it can also be misunderstood - this is a particularly sore spot for the web, because intonation and other "emotional" nuances cannot be conveyed there. The user may simply not understand when you are laughing. together with him, and when above him.
Good zero-score pages turn lemons into lemonade
So, when creating a "nothing found" page, you need to follow three simple rules: be clear, offer help, respect users. And the "dead end" will turn into another tool that works on the usability of your site.
The site of bailiffs with a database of enforcement proceedings can be useful, for example, in the following cases: How to find out the debt through the FSSP website? 1. To find out the debt from the bailiffs, go to the site indicated above. In the lower left corner there is a button "Database of enforcement proceedings", it is worth clicking on it.
In order to attract attention, the bailiffs made this button even jumping and flying, so it is unlikely that you will not recognize it.
Will we find out whether they will be released abroad? We check the debt in the FSSP by last name
Date of Birth; In a minute, the system will display information about you. If you see the message “Nothing was found for your request” on the screen, then you are not in the list of those who owe you. Otherwise, the system will indicate all your debts. What to do if there are debts and tickets are purchased? It is not necessary to go abroad immediately, after paying a debt over ten thousand rubles.
If, for example, you have planned a vacation in France in 3 days, then it is better to wait a week or more, when the information about the payment of debts reaches the bailiffs and the above document is formed.
Debt to the bailiff service
If no measures have brought the desired result and the debtor is unwilling to pay, the case is brought to the jurisdiction of the judicial authorities. Most likely, the court will rule against the debtor. The most he can help is to fix the amount owed.That is, they will no longer be charged fines, penalties and penalties on it.
After the judgment is rendered, the debtor has a time limit to appeal it.
How to do this, how to check the presence of your own, or not your own person, in the debtor database? To do this, you need to visit the site of the bailiffs here at this link: http://fssprus.ru/iss/ip/.
Videos No results were found for your search
On the website of the Office of the Federal Bailiff Service for the Tula Region (http://www.r71.fssprus.ru/) there is a database of enforcement proceedings, which allows you to find out information about debtors, both individuals and legal entities.
To work with the bank, select in the "Search" section the subsection "Search by individuals" or "Search by legal entities".
Date of birth for an individual is optional.
If the data matches, for a more accurate identification, you can fill in the field in the format DD.MM.YYYY.
If there is information about the number of enforcement proceedings, it is possible to obtain information from the databank of enforcement proceedings through the section "Search by number of enforcement proceedings".
If the search result is the line "Nothing was found for your request", it means that at the moment you are not a debtor.
The application can be easily found and installed on the corresponding systems from the Google Play "store" of applications, from the App Store on the iPhone, by typing in the search: "fssp".
In the additional section of the application, citizens can get information on the procedure for contacting the bodies of the FSSP of Russia.
The website of the Federal Bailiff Service was disabled for non-payment
The official representative of the department, Oksana Pulina, explained that the site was unavailable due to a failure related to the work of the contractor. She told RBC about this.
The site has now been restored.
The message was left on behalf of the Ru-Center domain registration center.
The company's press secretary Egor Timofeev told RBC that the domain was not paid on time. He added that after paying for the domain, it took some time to update the information on the servers necessary for the site to work.
“This is a standard procedure.
At 00:59 we sent a command to the domain.ru registry to remove the domain delegation (suspension of work).
On the website of the Office of the Federal Bailiff Service for the Tula Region (http://www.r71.fssprus.ru/) there is a database of enforcement proceedings, which allows you to find out information about debtors, both individuals and legal entities.
This service has been developed in accordance with Federal Laws dated 11.07.2011 No. 196-FZ "On Amendments to the Federal Law \" On Enforcement Proceedings \ "and Article 8 of the Federal Law \" On Bailiffs \ "and dated 27.07.2006 No. 152" On Personal Data ". It allows you to find out information about debtors, both individuals and legal entities.
To work with the bank, select in the "Search" section the subsection "Search by individuals" or "Search by legal entities".
Date of birth for an individual is optional. If the data matches, for a more accurate identification, you can fill in the field in the format DD.MM.YYYY.
If there is information about the number of enforcement proceedings, it is possible to obtain information from the databank of enforcement proceedings through the section "Search by number of enforcement proceedings".
The Federal Bailiff Service recommends that citizens and representatives of legal entities who find themselves in the databank of enforcement proceedings should contact directly the department of bailiffs at the address and telephone number indicated in the databank of enforcement proceedings in order to obtain information on the taken and possible measures of enforcement, such as, for example, a temporary restriction on travel outside the Russian Federation.
If the search result is the line "Nothing was found for your request", it means that at the moment you are not a debtor.
It should be noted that in order to increase the accessibility of citizens to information about the presence (absence) of debts in enforcement proceedings, the amount of this debt, details of enforcement proceedings, the Federal Bailiff Service has developed an application to the databank of enforcement proceedings for the following mobile devices: Android, iPhone and Windows Phone.
The application can be easily found and installed on the corresponding systems from the Google Play "store" of applications, from the App Store on the iPhone, by typing in the search: "fssp".
The application allows you not only to receive information about the availability of debt on enforcement proceedings, but also to subscribe to receive this information. By subscribing, the citizen will receive notifications about the appearance of new debt or about changes in the existing one.
In the additional section of the application, citizens can get information on the procedure for contacting the bodies of the FSSP of Russia.
The use of these applications will allow users of mobile devices to timely pay off debts under enforcement proceedings, thereby eliminating the risks of imposing restrictions on the right to leave the Russian Federation, restrictions on property and other enforcement measures by the bailiff.
